Lensrentals, the largest online rental provider for photography, videography, and lighting equipment and accessories in the United States, has recently published a blog post featuring their list of the Top Rented Photo and Video Products of 2023. This comprehensive list allows all photographers and users to explore and discover their favorite photography products.
This picture demonstrates the enduring popularity of Canon cameras among photographers. Specifically, the Canon R5, released in 2020, is a favored choice due to its impressive eye detection capabilities, excellent image quality even at high ISO settings, and other remarkable features.
Regarding accessories for capturing images and videos, the battery, memory card, and lens are essential considerations. According to Lensrentals’ data, the Canon and Sony brands are popular in the USA. The Sony NP-FZ100 Battery takes the first spot, followed by the Canon 24-70mm f/2.8L II lens, which is in second place. Additionally, most mirrorless cameras do not include the battery life of DSLRs, so it is generally recommended to have at least one extra battery when renting a camera.
In recent years, smartphones have gained popularity among users for capturing pictures, resulting in a decline in the market share of dedicated cameras. However, well-established camera brands such as Sony and Canon hold a significant market share in cameras. In the USA, Sony is 33.93% in 2023 and 2022, and Canon goes for 32.67% in 2023 and 31.17% in 2022. Sony holds a market share of 20.47% in the lens category, compared to their 19.43% market share in 2022. On the other hand, Canon has a market share of 37.61% in 2023, slightly higher than its 37.08% market share in 2022. Regarding pricing, it is generally observed that Canon’s first-party lenses are more affordable than Sony lenses in the real-world market.
The numbers Lensrentals provided offer valuable insights into different brands’ market share and preferences, which can help users and photographers make informed decisions. Read more on Lensrentals blog.
